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Journal of Entrepreneurship, Management and Industry (JEMI)
Published by Universitas Bakrie
ISSN : -     EISSN : 2620777X     DOI : https://doi.org/10.36782/JEMI
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Entrepreneurship, Management and Industry (JEMI) merupakan jurnal ilmiah yang menyajikan artikel orisinal dari Multi dan lintas disiplin dalam bidang dunia usaha, bisnis, entrepreneurship, dan industri dengan format Bauran (mix) Artikel : Hasil Riset (full reaserch), mini riset, novelty, journey, best practice, resensi/review books; iklan dan produk kemitraan lainnya. Journal of Entrepreneurship, Management and Industry (JEMI) dikelola oleh Program Studi Manajemen Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB)
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 6, No 1 (2023): Januari - Maret 2023" : 5 Documents clear
Analisis Atribut Layanan Kursus Terhadap Kepuasan Konsumen Menggunakan Metode Kano dan Value Stream Mapping (Studi Kasus Alifia Institut, Kampung Inggris Pare)
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 6, No 1 (2023): Januari - Maret 2023
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v6i1.2416

Abstract

Meningkatnya permintaan dan ketatnya persaingan dalam bisnis kursus Kampung Inggris Pare, Kediri, Jawa Timur menjadi tantangan bagi lembaga kursus yang sudah lama berdiri seperti salah satunya ALIFIA Institute. Berdatangannya banyak pesaing baru di Kampung Inggris menyebabkan ALIFIA Institute mencoba menerapkan strategi jemput bola yaitu dengan bisnis model B2B (Business to Business) dimana ALIFIA Institute menawarkan kerjasama dengan sekolah, universitas dan lembaga pendidikan formal lainnya baik negeri maupun swasta. Tujuan dari penelitian ini yaitu menganalisis atribut mengenai pelayanan yang diberikan oleh ALIFIA Institute untuk mengetahui sejauh mana kepuasan pelanggannya. Metode yang digunakan yaitu Model Kano dan Value Stream Mapping. Hasil dari penelitian ini Berdasarkan Grafik Koefisien Kepuasan Kano, seluruh prioritas berada dalam kategori attractive. Hal ini berarti keberadaan atribut ini dapat menambah kepuasan konsumen, tetapi bila atribut ini tidak tersedia tidak menyebabkan penurunan kepuasan konsumen/ siswa. Berdasarkan Importance Performance Analysis, diketahui Atribut F dan I yaitu adanya English area dan Farewell Party menjadi prioritas yang paling rendah untuk dikembangkan oleh lembaga. Sedangkan atribut A, B, D dan G yaitu Kerapihan dan kebersihan tutor dalam berpakaian; Pengetahuan dan kecakapan tutor dalam menerangkan materi; Keramahan tutor dan Metode pembelajaran yang menyenangkan harus dipertahankan kinerjanya untuk mempertahankan kepuasan siswa sebagai konsumen. Sedangkan terdapat atribut C, E dan H yaitu Kedisiplinan tutor dalam melaksanakan jadwal program; Ketersediaan modul pembelajaran dan Adanya program learning outside/ diluar kelas. Ketiga atribut tersebut harus lebih konsen lagi untuk dikaji dan dikembangkan supaya kepuasan konsumen lebih meningkat lagi terhadap pelayanan yang diberikan oleh ALIFIA Institute.
Analisis Gaya Kepemimpinan Presiden Joko Widodo di Masa Pandemi Covid-19
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 6, No 1 (2023): Januari - Maret 2023
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v6i1.2419

Abstract

Every country needs a capable leader. One of the duties of a leader is to become a character and represent his team, but in this case his background is to represent his team or can be called the president of the people. This study will discuss the leadership style of Joko Widodo, who is the 7th president of Indonesia who has served from 2014 until now. Since 2019 until now, the global community is experiencing the Covid-19 pandemic. In the face of the Covid-19 pandemic, the Joko Widodo government is trying to solve the country's problems through its leadership style. The results of the study concluded that President Joko Widodo is a leader who has a transformational leadership style. Joko Widodo tends to have a proactive attitude, applies moral values ​​to his work, and inspires his subordinates and the community to pursue common interests. However, in the face of the Covid-19 outbreak which has become a global crisis, a leader with a transactional leadership style is also needed. Because transactional leaders can react more quickly or be responsive to changes, can confidently evaluate the performance of subordinates, and have good communication skills, they can absorb stakeholders from both external and internal sources.
Pemilihan Vendor Dalam Proyek Mud Removal Pada Tambang Batu Bara (Studi Kasus PT. Darma Henwa)
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 6, No 1 (2023): Januari - Maret 2023
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v6i1.2422

Abstract

This study aims to identify the criteria used in determining vendors for the mud removal project in a coal mine using the Analytical Hierarchy Process (AHP) method. Another objective is to determine the best vendor for the project based on the AHP method. PT. Darma Henwa, Tbk, as one of the leading mining contractor services in Indonesia, needs to improve efficiency and effectiveness in carrying out coal mining operations in order to remain competitive and increase business revenue.The results of the study show that the criteria used for selecting mud removal project service providers in the coal mine are Service/Experience, Contract and Commercial, and Machine/Manufacturing. Based on the overall calculations, Alternative 3 obtained the highest score of 23.273% and ranked first. Alternative 2 obtained a score of 23.089% and ranked second, followed by Alternative 4 with a score of 17.190% and ranked third. Alternative 1 obtained a score of 16.686% and ranked fourth, while Alternatives 5 and 6 scored 11.147% and 8.616% respectively, ranking fifth and sixth. This indicates that PT. Darma Henwa, Tbk prefers Alternative 3 as the best vendor based on all the criteria used.In this study, the Analytical Hierarchy Process (AHP) method was successfully applied to determine the best vendor for the mud removal project in the coal mine. The AHP method was used to calculate the weights of criteria and vendor alternatives based on expert assessments. The criteria used were Service/Experience, Contract and Commercial, and Machine/Manufacturing. The evaluated vendor alternatives were Alternative 1 to Alternative 6. This study used the Analytical Hierarchy Process (AHP) method to determine the best vendor for the mud removal project in the coal mine. The criteria used were Service/Experience, Contract and Commercial, and Machine/Manufacturing. Based on the AHP analysis results, Alternative 3 was selected as the best vendor with an AHP value of 23.273%. Alternative 2 ranked second with a value of 23.089%. The Service/Experience criterion had the highest weight with a value of 0.568, followed by the Contract and Commercial criterion with a weight of 0.334, and the Machine/Manufacturing criterion with a weight of 0.098. The recommendation provided is to choose Alternative 3 as the best vendor while considering other relevant aspects for the company.Keywords: Vendor Selection; Mud Removal Projects; Analytical Hierarchy Process (AHP)
Analisis Strategi Promosi untuk Meluncurkan New Product Development pada Brand Pikopi (Studi Kasus di PT Santos Jaya Abadi)
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 6, No 1 (2023): Januari - Maret 2023
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v6i1.2421

Abstract

PT Santos Jaya Abadi experienced a decrease in volume share from 2020 to 2021, due to a decrease in the sales volume of established brands that position themselves as high quality ground coffee products at higher prices. The PIKOPI brand is the newest brand that acts as a fighting brand with low end entry level product segmentation to compete with direct competitors with the aim of increasing SJA's competitive price and volume share in 2022. This study aims to determine Segmentation, Targeting, and Positioning, Marketing 4P's mix, and promotional strategies implemented for the Launch of New Products on the PIKOPI Brand to increase the company's volume share. The research method uses a qualitative approach with a single explorative case study. The promotion strategy carried out by PIKOPI by implementing 360 degree integrated marketing communications through Above The Line, Below The Line Activity, and Online Activity activities at each stage of the customer experience journey with several stages that must be passed, namely: discovery experience, purchasing experience, successful usage experience supports PIKOPI's performance to increase consumer appeal, so that SJA's volume share increases in 2022.
Green Procurement Analysis Factors on the Procurement of Alternative Plastic Bag Substitutes in Modern Retail
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 6, No 1 (2023): Januari - Maret 2023
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v6i1.2418

Abstract

Plastic bags are containers that are often used by many customers in modern retail because they can accommodate heavy, hygienic, and waterproof goods. However, this plastic bag is an item that can pollute the environment because according to research this plastic bag is difficult to decompose because it is made from raw materials for petroleum products. According to research, this plastic bag is most found in modern retail because it is widely used by modern retail customers as a grocery transport bag. Therefore, alternative steps are needed to replace these plastic bags by procuring alternative bags from plastic bags using the Green Procurement concept. This research uses survey results on modern retail in Bandung City using the SEM PLS method. From the survey of factors that affect Green Procurement against plastic bag substitutes, it was found that Organizational Support and Knowledge (OSK), Industry Awareness (IA), Government Policies and Stakeholder Commitment (GPSC), Corporate Factors (CF), Market Factors and Techniques (MFT), Transformational Leadership (TFL), Innovation Capability (IC), and Transactional Leadership (TSL) affect Green Procurement (GP) in modern retail in Bandung City.

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